Rufus Morris is a native of Syracuse New York’s South Side, Morris used to produce rap records under the name "DJ Skratch." He soon blossomed into a neighborhood celebrity, multi-business owner, and popular DJ/radio personality on Power 102.1FM, a radio station Morris co-owned and operated.

As his career progressed, Morris grew increasingly unfulfilled by the extravagant party lifestyle associated with the entertainment industry. Seeing his community increase in crime and violence with an ever increasing high school drop out rate Morris began to feel like the night clubs he owned and the hardcore rap music he sold in his music stores were part of the problem in his community. So he took a leap of faith and closed the doors to these businesses and opened the School of the heARTS in 2000.

Now CEO Mr. Rufus Morris is on a mission to influence youth in Hip Hop culture with positive content & Kingdom Entertainment. School of the heARTS is a multimedia after-school program that offers classes in recording engineering, music production, theater, video/ film production, radio & TV broadcast, 3D animation and academic tutoring for at risk middle & high school aged youth.

Morris quickly realized his strong influence on youth and began to draw large numbers of students into his program. Seeing the continued budget cuts in public schools across America, Morris realized that the performing arts, music, and other nonacademic programs were disappearing.

Understanding that not all youth are interested in athletics, Morris found it extremely important to keep performing arts, music, multimedia and other nonacademic programs available for youth. Coming from an inner city single parent home himself, he found it necessary that these programs not only be made available, but also affordable. Now approaching his school’s 10th year of operation and with national attention from the US Department of Education and support from the New York State Department of Education’s 21st Century Community Learning Centers Morris can offer his programs free of charge to at risk youth and families in his community.

However Morris feels it is not enough to develop artistic and academic skills without also providing a real life platform for students to apply their newly developed talents and maximize their potential so he formed Kingdom Entertainment Company, Inc., a production company that would allow his students active involvement in the company’s various multimedia productions as well as allow him to reach an even larger demographic and spread his positive content through producing entertaining, inspirational and educational television programs, films, music CD’s and video games. “The opportunity to be seen and heard on radio & TV gives youth involved in our programs great incentive to excel in their gifts and talents as well as academically.” - says Morris.

In addition to his professional production staff Morris has certified academic teachers on staff to ensure academic excellence and create the educational links in his programming. Morris was one of the Central New Yorkers who worked to bring music industry executive Russell Simmons' Hip-Hop Summit to Syracuse in 2004.